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Digital Marketing consists of devising strategies to drive online traffic to a company's website or storefront. Developing and managing digital marketing campaigns utilizing a range of techniques including listing management, reputation management, paid search, social media campaigns, Search Engine Optimization (SEO), and digital advertising. The demand for social marketing management has increased year after year for over a decade. Small businesses are getting more sophisticated and educated with regards to how an effective online strategy affects their bottom line. The need for digital management is in demand for brick and mortar, and online businesses.